Securing More Online Taxi Bookings
Experts from Transitra talking about “Online Taxi Booking” reveals that in previous years, managing the marketing for a taxi business was based around a number of basic but well proven techniques which did not rely on anything associated with online taxi bookings. Instead the marketing strategy often centered on the following:
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Careful choice of an easy to remember local phone number
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Card drops to your local neighborhood
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Posters in areas of special interest and footfall like
stations, supermarkets, and late night venues
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Advertising on the cars themselves with your local phone number
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Paying for a Yellow Pages listing
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Word of mouth and local reputation for reliability
Much
of these techniques have been well used and will over time yield results. A lot of taxi and private hire companies seem
very entrenched into the old methods of advertising their local businesses. As
I have said, that in itself is not a bad thing but the fact that so many people
nowadays use "Google" to search for local good and services it does
appear that many are now losing business, a poor commercial decision.
Having
a presence online is not something that any taxi or private hire business
should be scared off - yes it is new, it is fast moving but above all else it
will secure your business more taxi work! But just having a low quality website
is not enough these days. Following on from all of those older methods of local
advertising, your
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web offer needs to engage your customers
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offer complete clarity about you and your business
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enable the customer to "interact"
The
online world interacts with customers in a different, more sophisticated way.
Online customers expect information, they want to see what services you can
provide, what your contact details are and above all else they want to be
convinced that you can meet their demands. With so much information available,
customers will not only seeing your offer, but that of your competitors too,
and so your "offer" needs to be extra special!
In
addition to a great looking and well functioning website, your site must be
capable of being found on the World Wide Web. Similar to the principal of
having a good, easy to remember phone number or being found high up in the
Yellow Pages listings, your taxi booking website must be found on the major
search engines. Your site must therefore be found on the front page of Google -
no compromise! This is where your search engine optimization comes into its own
- both on-page and off-page.
About Transitra
Transitra
is India’s leading cars & coaches rental service company headquartered in
New Delhi. We provide our services across India. We are also foraying into on
demand electric vehicle mobility solutions to cater masses and making mobility
pollution free and eco-friendly. We are one-stop transport & travel
Solution Company for our clients.
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Expert drivers
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Fast booking confirmation
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Quick response and support
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No hidden charges
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Customer satisfaction
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Comfortable, Clean & hygenic fleet
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Lowest rent cost guaranteed
Stalin
Mani, Founder & CEO of Transitra wants to make mobility as transparent and
convenient as possible. A true visionary with a stint for perfection makes him
stand apart from the crowd.
For details visit: - https://transitra.in/index.php
Phone Number - (+91)
011- 40 110 112 (Mon-Sat) 10:00 am-5:00 pm
Email - reservation@transitra.in (24 X 7 online support)


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