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Esports is set to grow rapidly in the UK over the coming years, according to sports analyst and former Olympian Phelan Hill. While the sport has become a global phenomenon in recent years, it has yet to truly pierce the mainstream consciousness in the UK.



The audience growth in the UK has been partly helped by events such as the 2019 FIFA eWorld Cup event being held in London, as well as investment in teams such as Excel opening up more lucrative opportunities for players and companies. The average age of an esports fan is 26 and compared to traditional sports, esports has the youngest proportion of fans under the age of 35, with 85% falling into this bracket.

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